Book with Gina

(707) 536-1070 | sierra@thestudiopmu.com

Certified Permanent Makeup Studio

All services require a $100 non-refundable booking fee to secure appointment. Booking fee is applied to the total cost of service. Cash preferred. Credit and Debit gladly accepted with 3% convenience fee. Most services require a touch-up session for optimal retention. Touch-up must occur within 10 weeks of initial session and is not included in the cost of your initial service. See "More info" below for touch-up pricing.

If you are unsure which service is right for you, please call or text 707-536-1070 during normal business hours.

Expert Artist

To request a specific date not listed on the calendar, please text or call Gina at (650) 892-1934.

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The Studio - Permanent Makeup

5.0

Based on 93 reviews

review us on

Sophia Beletsis

21:29 22 Aug 25

I got powder brows done by sierra about a month ago and I am loving the results. Sierra is super knowledgeable and professional and it’s clear that she is an expert at what she does! She mapped out my whole face and took so much time and care in determining the best brow shape for me. My brows look super natural but enhanced and it’s so nice not to have to do anything to them in the mornings. I would 100% do this again and recommend to anyone considering!

Caitlyn Hallman

15:27 15 Jul 25

Sierra is a total gem!!! From the moment I arrived, she made me feel completely at ease! So easy to talk to, incredibly kind, and genuinely comforting. I had my eyebrows done previously by a different artist, but Sierra was able to skillfully correct the shape and tone, giving me a result that finally feels right for my face.She’s precise, thoughtful, and has a true eye for detail. The best part? I no longer waste time in the morning fussing over my brows. They’re ready to go, and I feel so much more confident. If you’re even considering permanent makeup, Sierra is 100% the one to trust. I can’t recommend Sierra enough. She’s truly an artist!

cristina mckenzie

02:24 13 Jul 25

Can’t believe i waited so long to get my brows done! Obsessed with them! You feel comfortable from the moment you walk in The Studio. Sierra is just so talented. She asks questions, she listens, she is very detailed, explains the whole process before and after and makes you feel so comfortable. I have never had a tattoo so this was a big deal and i couldn’t be happier and was so comfortable (almost felt like i could have taken a nap). Such a great experience and so happy with my brows!

ann fitzgerald

20:35 09 Jul 25

Excellent lash enhancement by Gina!Professional, friendly, highly recommend

Debra Kahn-Wand

02:39 28 Jun 25

I had a fabulous experience having my eyebrows tattooed. Sierra was methodical, kind, gentle, professional and is an expert in her field. I felt so comfortable during my appointment that I fell asleep and when I awoke I had beautiful eyebrows.

Laurina

04:41 19 Jun 25

Sierra is absolutely amazing at what she does and I couldn’t be happier with the results! ✨⭐️ ✨⭐️

Michelle Spita

18:18 04 Jun 25

I had the most wonderful experience at The Studio. Sierra worked with me to understand what I wanted and applied the brows like a true artist. They look natural while still maintaining a gorgeous and flattering shape. I feel more put together and even like I look a little younger. You must get your brows done at The Studio!

April Berg

03:44 16 May 25

Sierra did an amazing job on my brows! Her attention to detail, careful and thoughtful set up, and perfect work was better than I hoped for. She also has great aesthetic and understands what works well for you as an individual. Would recommended to everyone I know. A+.

Yancyy Miller

03:14 08 May 25

Hi im Yancyy and I am delighted with the results. If you really want natural and very professional results, I recommend going with The Studio - Permanent Makeup. Sierra She is super professional, she always listens to what you really need and advises you on what will be the best for you. She is really super professional and very sweet, without hesitation I would trust her a thousand times. I am sure she will leave you with the results you desire. 🤩🤩 Thank you Sierra u are the best 🙏🏻

Brianna Walton

20:41 18 Apr 25

Sierra is amazing!! I had my eyebrows done 7-years ago by someone else, and they’ve faded and lost some shape. I came across Sierra and she was able to give my eyebrows the love they needed. She added warm colors back and fixed the shape. I would highly recommend going to her! I wish I had from the beginning!!

RB Brunner

19:00 23 Mar 25

Fantastic experience love them ! Wish I had done it sooner

Kaylin Rojas

07:36 10 Mar 25

I attended Sierra’s PMU three-day Combo brow training course back in August. Let me start by saying the environment of her studio is welcoming and comforting filled with amazing skilled women. This course is 6 months long and during those months Sierra was understanding and supportive. She always has a positive uplifting attitude and makes sure you understand everything. If anymore is planning on taking any PMU courses Sierra is the lady to go to!

Ashley Drennan

17:31 08 Mar 25

I cannot recommend Sierra highly enough! From the moment I walked in, I felt welcomed and comfortable. She took the time to truly understand my desired brow shape and style, and they listened attentively to my concerns.Their expertise is undeniable. They meticulously shaped and sculpted my brows, paying close attention to detail. The results were absolutely stunning! My brows have never looked so perfectly defined and natural at the same time. She has a real talent for enhancing natural features.Beyond their technical skills, Sierra is also incredibly personable and professional. The entire experience was relaxing and enjoyable. I left feeling confident and thrilled with my new brows. If you're looking for a semi permanent eyebrow artist who is skilled, attentive, and passionate about their work, look no further!

Barbara Carey

22:21 05 Mar 25

A Five-Star Experience with Sierra Frier!I cannot say enough about my incredible experience with Sierra Frier! From the moment I sat in her chair, she demonstrated an unparalleled level of professionalism, artistry, and genuine care. She took the time to truly listen to what I wanted, asking thoughtful questions to ensure she understood my vision. Her attention to detail is impeccable, and she worked with such precision that I knew I was in the hands of a true expert.Beyond her talent, Sierra is compassionate and empathetic, making sure I was comfortable every step of the way. And the results? Absolutely flawless! My eyebrows have never looked better—natural, beautifully shaped, and beyond my expectations.If you’re considering semi-permanent eyebrow blading and powder, I wholeheartedly recommend Sierra Frier. She is a master of her craft, and I am so grateful to have found her!

Laura H

03:10 03 Mar 25

Sierra’s consent form states that touch ups are $150. In text messages with Sierra regarding color missing from one of my eyebrow tattoos, she said“Your brows are not complete, consider them about 75% done and at your touchup we finish and refined the remaining 25%. “ Therefore, eyebrows for $675 actually cost $825+tip, for a grand total of $990! Sierra did tell me to wait for the color to resurface. I know this is impossible, as the color in the area of concern was completely gone 2 days after they were tattooed.Needless to say, I will not go back to her for touch up. To be sure that I was not being irrational, I checked with other people in the beauty industry, people that have had their eyebrows done in other area salons, and the websites of other area salons. General consensus is that touch ups should be part of the service and not charged. Do your homework, people. If you do choose to see Sierra, I suggest that you make sure your eyebrows are just how you want them at 75%

Kristy Van Lare

00:13 11 Jan 25

I love my permanent eyeliner so much! My only regret is not getting this done sooner. The shop is clean and professional. Great hours. Missy and Courtney are very good artists.

Lisa Petker

03:36 05 Dec 24

I had an amazing experience at The Studio - Permanent Makeup! Sierra Friar is incredibly professional and truly talented at what she does. She took her time to understand exactly what I wanted, answered all my questions with patience, and made sure I felt comfortable throughout the process. The results are absolutely stunning—I couldn't be happier! I highly recommend her and The Studio to anyone considering permanent makeup. You won’t be disappointed!

Kellee

01:14 09 Nov 24

My experience with Sierra Friar at The Studio surpassed my expectations! My results are beautiful! Sierra Friar truly is a knowledgeable, and talented artist .

Louise Webber

22:26 04 Oct 24

Sierra is a star. I am over 60 and did not want brows that would work for 30, nothing trendy, just solid brows for my face structure. She understood exactly what style would work for my face, and ensured that I was comfortable before the process began. The process is painless and Sierra explains each step as you move forward. No surprises, and beautiful natural looking brows with a color that compliments my now grey haircolor. Thank you Sierra!

Cindy Lane

23:11 29 Jul 24

It was my lucky day when I arrived at my appointment to meet Sierra who is so very kind, knowledgeable and professional! She did a great job and I could not be happier! I would recommend her to everyone I know! Looking forward to my touch up appointment soon!Cindy 🥰

Urantia Wins

21:43 21 Jul 24

No more puny brows! It takes an artist to do what Sierra does! !Her eye for detail is what makes her a cut above the rest! So happy I found her! Thank you Sierra:)

Denise Gonzales

01:44 16 Jul 24

Sierra did an amazing job on my brows! She knew exactly what I wanted and nailed it on the color theory to match my hair color and get rid of the gray color from a previous micro-blade treatment. It was a great experience and I loved how she explained what she was doing next and provided before and after care instructions. It’s been 3 weeks now and I still love my brows! Love the color and shape! I plan to go back for a touch up. I would highly recommend her to anyone who is looking to shape their brows. Thx Sierra!

acacia lyster

08:30 23 Apr 24

My eyebrows have been uneven my whole life and honestly one of my biggest insecurities I went in for a combo brow but after sierra and I discussed it I ended up going for a ombré powder brow and I love that choice and am so much happier then I think I would have been with the combo brow serria took her time and really made sure I understand each option before I committed to one and went above and beyond to make sure I left with brows I was happy with she made sure I liked the brow mapping multiple times before she started the micro shading process she offered guidance of what she thinks was best but also made sure I knew it was up to me and on top of it she evened out my brows to a point I didn’t think was gonna be possible I am extremely happy with my results and couldn’t recommend sierra more

Marcia Mcfarland

23:06 18 Apr 24

Sierra at The Studio is a true professional. I went in originally for a scar camouflage on my lower lip. I am very pleased with the result. I will go in for a lip blushing in a couple months. Because I felt so confident in her abilities, I decided to have the permanent powder eyebrow technique applied. To say that I am pleased is just not enough. My brows are so practical and beautiful. It was truly one of the best decisions ever. Sierra makes you feel so comfortable. She is truly a perfectionist. It was a great experience. Thank you, Sierra!

Kendall Harrison Real Estate

23:26 07 Apr 24

If I could give 100000000 stars I would! Sierra is hands down the most talented person in this industry. She made my brows look not only incredible but she allowed me to be so involved with the process. She’s extremely knowledgeable in what she does which is always so comforting. I look like a whole new person with my brows and the complaints I have gotten are insane!!!

Amy Wheeler

02:00 25 Feb 24

I love my eyebrows! Sierra made me feel at ease about the whole process from the beginning. She was very detailed and communicated with me along the way so my brows turned out exactly how I wanted.

Savoeun Mech

00:48 10 Feb 24

I just want to say if anyone out there has any doubt about getting their eyebrows tattooed, doubt no more!! I spent years wanting to get my eyebrows done but was afraid of not getting what I want until I read all the great reviews after reviews on the work that Sierra has done on people. Let me tell you she’s pretty awesome! From the first initial tattoo to the final touch up, I can’t express how satisfied I am with the results. She’s really professional, down to earth and really listened to what I wanted. The Studio is very cute and well kept!!

Maggie Loughlin

23:07 02 Feb 24

I had a wonderful experience today. Sierra is very professional and makes you feel comfortable. She talks with you about the whole process and explains it in the way so you can understand. I love that I got to participate in the whole process and I felt like she really cared about how I wanted the outcome to look. I’m very happy with my eyebrows, and I can’t wait to see what they look like after they are healed

Ebony Hamilton

06:42 10 Dec 23

Gina did a phenomenal job on my lips…. Great service and awesome vibes!

Lisa Jani

19:31 05 Dec 23

Sierra is a very skilled artist. She is passionate about her work, and it truly shows in her process and end-result. I was contemplating microblading my brows for over a year, and I am so happy I came across her IG page, and have followed along on her journey and continued to see her wonderful works of art. She was available for questions, and really put me at ease every step of the way, as she detailed everything she was doing throughout the procedure. She is personable, professional, and I felt extremely comfortable in her hands! As many others have said, I wish I had gone to her sooner!! My main fear was that it would be painful, however Sierra uses a numbing cream, and it honestly didn’t hurt like I thought it would! I absolutely LOVE my brows, and I highly recommend her!!

Glenda Corde

16:54 04 Nov 23

Sierra is an expert in her field. I felt comfortable and trusted her from the moment I met her. I love my brows!

Wendy G.

19:55 02 Nov 23

If you are even thinking about getting your brows done... DO IT!!! Think no more! For the first time since I can remember I have eyebrows!! - and they look AMAZING! I no longer have to worry about my eyebrows sweating off when it's hot, splashing around in a pool, one of them looking like a clown, my daughter saying "ummm mom, one of your eyebrows is missing", or them being uneven, or GOD forbid meeting someone new and hoping that my eyebrows are still on my face...NOT CUTE. It's nerve racking!Those days are over!! Sierra is magic! The shape is perfect, the color is beautiful (she even used multiple colors), and they are healing exactly like she said. Sierra takes her time to make sure you're happy and feel totally comfortable about the entire process. Best decision ever!!!! If you even remotely relate to what I'm saying above, it's a no brainer... you'll love your new eyebrows like I do. :)

gail ahlas

19:12 05 Oct 23

Sierra is so talented! She did an amazing job. I am a forever fan!!

Delila Luna

05:28 02 Oct 23

Sierra is beyond amazing! She is so down to earth and such a beautiful soul! From the moment I walked in the door I was greeted with so much kindness and felt very welcomed. Not only does Sierra go over every step of the way with you to ensure you fully understand the procedure and are comfortable, she listens, and delivers exactly what you ask for! I am sooo in love with my eyebrows! Thank you for such an amazing experience!

MJ Nelson

22:22 31 Aug 23

Sierra is a true professional. You can feel it the moment you walk in the studio. She makes the extra effort to attend to the finest details as her customers are her highest priority. I felt very comfortable, relaxed, and knowing that I was in good hands allowed me the freedom of not having to worry that I was going to have the eyebrows of Groucho Marx. She’s an expert at matching color. Mine looks so natural. I could not be any happier.

Sonja Vasquez

23:17 17 Aug 23

Cute, quiet, spacious suite! When I walked in I was greeted by Sierra right away and I instantly felt comfortable. The session was relaxing and she has good music playing in the background to calm any nerves lol.When mapping out my brows she took her time and asked my opinion a few times to make sure I was happy with the look. Once we got started Sierra was talkative yet not overwhelmingly 😊. She is gentle and thourough and I am 100% happy with the outcome.I would reccommend Sierra to anyone looking for a chill spot to get some great brows 🤩🤩.

CaraS

01:17 12 Aug 23

I read Sierra's customer reviews when I was deciding if/where to get microblading and review after review had the word "amazing" in it. You know what? She truly is amazing. Her artistry and skill is top of the line.The outer half of my brows were sparse and I couldn't stand it but I was pretty nervous about microblading. I finally made an appointment with Sierra and honestly, I am SO HAPPY and SO THANKFUL I chose The Studio. It really is a leap if faith and within 15 minutes. I was confident I was in the right place.She took the time to understand how I wanted my brows to look and I never felt rushed to make a decision. I had a general idea of what I wanted, what I did not want and Sierra was able to take my description and map out my brows. My brows are PERFECT for me. I love the way they look.The aftercare instructions were clear and the stages of healing were exactly as she said they would be. It's been approximately 6 weeks since my brows were done and my only regret is that I waited so long! Thank you Sierra!

Carla Rieger

21:26 26 Jun 23

I reached out to Sierra after seeing a mutual friends Instagram story. She had posted photos of her brows after her 6-week touch up & I immediately started following Sierra's business page as I had been thinking about getting my brows done for months, but hadn't found anyone I was ready to move forward with. I followed her page for while, looked at her past work, website, etc. and decided to reach out - I sent her photos of my natural eyebrows to see if I would be a good candidate or not. She got back to me right away and I booked an appointment! I was SO nervous the day of my appointment, but I also knew this was something I really wanted to do. She has such a calm demeanor and made me feel comfortable with the process throughout my appointment. We talked about what I wanted my brows to look like as well as what I did NOT want! :-) I just had my touch-up and am thrilled with the final outcome - 10/10 recommend! SO happy I went through the process and am loving how much time I save in the morning by not having to draw and fill in my eyebrows every day. Thank you so much Sierra! XOXO

Jennifer Vincenzi

18:28 17 Apr 23

Sierra is the best in the area. I originally went to her almost two years ago for my first session; which blew me away. I recently returned for my annual touch up and the extra time and attention she pays to what you want and looks right for you tone if amazing. I get compliments on the daily about my eyebrows. Sierra is also super fun to talk to and is open to doing touch-ups or follow-up to make sure you get the result you want. Instant confidence booster these brows!!!!!

Sash Walther

19:12 05 Apr 23

Sierra is a true artist. She took the time to understand what was important to me and explained her process really well. She is super sweet, personable, and really knowledgeable. Her shop is easy to find, very clean, and cute! Waiting to see my final brow results but so far Sierra has been fabulous. Go see her if you want great brows!

Terri Korte

05:21 07 Jan 23

I rarely do reviews, but my experience with Sierra for my eyebrows was amazing. I think I was 'VERY' lucky to have found her! Sierra is friendly yet professional. Every step of the way she explains what to expect with a rationale. She measures the symmetry, and draws a sample for your review. She even customized my brow color, and the numbing cream made it very tolerable. The finished eyebrows look so natural, and I am very happy. I've gotten many compliments. Another pleasant experience is the studio is super clean, nicely decorated, and the choice of music 'perfect'…allowed me to relax completely. I highly recommend Sierra, and hope to have more work done in the future

Lani Reyes

00:57 22 Nov 22

I had gone to 2 different Micro artist for eyebrow microbladding within the last 6 years and i wasnt fully satisfied and fortunately did not complete the followup. Sierra was amazing she eagerly took on the challenge to shape my eyebrows the way i envisioned them all the while working with the limitations of my past work and natural lines. This was the first time i was really happy with the results in the shop, in my car and when i arrived home. I find myself still looking at them....all i can say is Sierra did a beautiful job and is a true artist....simple and clean.... i will definitely go to my followup and look forward to any services she may provide in the future.

Reyna Miller

22:17 08 Sep 22

I went to Sierra for a correction on my previously microbladed brows, and back again a year later for the annual touch up. She is an absolute professional, an artist and a perfectionist. She did not rush the process at all, and made sure to ask me questions along the way about how I preferred the color, shape and thickness to make sure it was exactly what I wanted. My brows look so natural and people are blown away when I tell them I've had permanent makeup. My sister and mom have since gone to Sierra as well, and are 1000% happy with the results. I will never go to anyone else!

Ali M

00:16 02 Sep 22

For all the googlers out there trying to look up ratings & reviews for the best PMU artist…you can stop now, you’ve found her! Sierra is unbelievable - I was hesitant being light haired/light skinned but having seen her work on other clients with similar complexions, and then discussing the custom color matching i am so glad I decided to move forward! She’s thorough, professional, and keeps up with all the current trends. I am SO happy with my brows, and I would recommend her day and night to anyone who is looking for an amazing transformation. Just do it…you know you want to ❤️

Belinda Soto

20:38 06 Aug 22

Got the Combo Brows Service. Wow, talk about beauty by the hands of excellence!! If you're thinking about getting your brows done and hesitant, don't wait, get it done. I promise you'll feel like a million bucks! I love my new natural looking brows and gotta say not minding the compliments either. Thank you Sierra! 🥰

Ellen Garrison

14:06 15 Jul 22

Sierra is absolutely amazing!!! She is so passionate about what she does, and it truly shows in how she treats her clients. I was blown away by how patient and gentle she was throughout the entire process. Her style and technique can’t be topped. I’m so glad Sierra did my microblading, she gave me confidence and I look 10 years younger.

Sarah Wilson

02:45 07 Jul 22

First off, Sierra is amazing!!! She corrected my previously microbladed brows. I'm in love with the shape and color of my brows. Not only am I a client, I am also a student of hers. She was patient and super informative. Hands down the best decision I've ever made!! The course was super hands on and she answered all my questions thoroughly. Thank you Sierra for teaching me all that you know. Now onto the next step of being my own boss 😁

Gina Markle

14:03 28 Jun 22

I started out as a client and then became Sierra’s student.Having eyebrows is such a game changer! I didn’t have to spend 10 minutes everyday putting them on. I didn’t have to worry about swimming or sweating them off at the gym! Experiencing this inspired me to take Sierra’s three day course and now I get to give other women the same ❤️Sierra is such a talented artist and her teaching skills are on point! If you’re interested in getting your brows done or wanting to learn how to be a PMU, Sierra’s your girl :)⭐️⭐️⭐️⭐️⭐️

G W

19:48 05 Jun 22

Sierra is simply the best. It's amazing what a good set of brows will do for your look, and that's what you will get here. She takes her time to make sure you are getting exactly the right shape and placement. And I understand she also teaches her techniques to students who want to go into the business.

Erin

22:31 14 Apr 22

Sierra is awesome! She was so patient with me during our appointment and really took the time to make sure my brows were exactly what I wanted. She made sure I was comfortable every step of the way and really walked me through the process and aftercare. Would 100% recommend- Amazing Brows and service!! ❤️

Allison

21:47 17 Jan 22

Sierra is an amazing artist and takes such pride in her craft. I was recently diagnosed with a form of alopecia that effected my brows and I was so self conscious of how thin they became. Sierra took the time to talk to me on the phone before my appointment to help make me feel more comfortable with the process. Then meeting her in person for my first appointment she made me feel as ease right away. She listened to what I wanted and she got to work sketching out the shape and explaining the whole process along the way. She was constantly checking in to make sure I was comfortable. I highly recommend Sierra to anyone looking for microblading and shading! I couldn’t be happier with my results!

Alisia Pineapple

20:39 09 Jan 22

Sierra is very knowledgeable, a true artist and her professionalism puts you at ease right away. I had surgery about 12 yrs ago on my right eyebrow and was left w major asymmetry and have been self conscious and had no luck with brow makeup. She made no promises but was sure she could do something for me. I went to my first session for combo brow with reasonable expectations of maybe just some help w looking a little more like I have 2 eyebrows. I was shocked and delighted by the results, I left w two even eyebrows that complimented my eyes and face shape and can't wait to see the end result in several weeks as I already feel better about my look after all these years. I know this is just the beginning of my eyebrow journey but I have no doubt that Sierra will make my eyebrows the best they can be!

Julia Smith

21:32 08 Jan 22

FIVE STARS for Sierra, she is by far the best eyebrow specialist in sonoma county! Ive been looking for a eyebrow specialist for the last five years and never found anyone worthy enough to put my trust in until I found Sierra’s Microblading. My experience comfortable and I was completely confident as she was tailoring to all my needs and requests. Her shop was clean and luxurious and she was adorable and easy to talk to. I highly recommend Sierra!