September 27, 2023 • New Artist

Photo Tips for PMU Artists: Elevate Your Instagram Visual Storytelling

As a permanent makeup artist, your Instagram is a key marketing tool to showcase your work, reach new clients, and establish your brand. However, capturing high-quality photos of your detailed work can often be challenging. Don’t fret! We’re here to help you perfect the art of visual storytelling with these effective photo tips for PMU artists:


1. Lighting is Key

Quality lighting can make or break your photo. For clear, detailed images, natural lighting is your best friend. Find a well-lit spot near a window or under indirect sunlight. If natural light isn’t an option, consider using softboxes, ring lights or other diffused lighting techniques to avoid harsh shadows that could distort your work.

2. Stability Equals Clarity

Blurry images are the enemy of detail. To ensure sharp, focused photos, use a tripod or rest your camera or smartphone on a stable surface. Stability allows you to avoid any camera shake and achieve better focus and composition.

3. In Focus

The focus of your photo should be the permanent makeup on your client’s face. Utilize your camera or smartphone’s autofocus feature to maintain clarity and precision. On a smartphone, tap the subject in your frame to direct the focus there.

4. Frame with Intent

A well-composed photo draws your audience’s eyes to the desired focal point – your work. Experiment with different angles and perspectives, use framing techniques like the rule of thirds, leading lines, or symmetry to make your photos more compelling.

5. Clean and Simple Background

Keep your backgrounds clutter-free and simple. A clean background ensures your permanent makeup work takes center stage. You might use a plain backdrop or a professional setup for consistent and distraction-free photos.

6. Up Close and Personal with Macro Mode

To truly showcase the intricacy of your work, consider using your camera’s macro mode or invest in a macro lens attachment for your smartphone. Close-up shots emphasize the fine details of your artistry, giving potential clients a clear view of your skill level.

7. The Magic of Editing and Filters

Post-production plays a significant role in the quality of your photos. Use editing tools and apps to adjust brightness, contrast, and color balance. Remember, moderation is key! Over-editing can make your photos look unnatural and may not represent your work accurately.


Incorporating these tips will help you capture captivating photos that truly reflect the beauty and precision of your permanent makeup artistry. With a visually compelling Instagram portfolio, you can engage and attract a wider audience, expanding your clientele, and growing your PMU business. So grab your camera, embrace these tips, and let your work shine on Instagram!


Looking to learn more about photo tips for PMU artists and training? Click here to learn more.