July 27, 2023 • New Artist

PMU Career Decisions: Business Ownership vs Studio Employment

PMU Career Decisions: Business or Studio

Deciding whether to start your own permanent makeup business or work for a permanent makeup studio is a personal choice that depends on various factors. Here are some considerations for each option:


Starting Your Own Permanent Makeup Business:

1. Independence and Control

Starting your own business gives you the freedom to set your own schedule, choose your clients, and make decisions regarding pricing, branding, and marketing strategies. You have full control over the direction and growth of your business.


2. Financial Potential

As a business owner, you have the potential to earn higher income compared to working for someone else. You can set your prices and retain a larger portion of the profits. However, starting a business may also require upfront investments and ongoing expenses.


3. Building Your Brand

Starting your own business allows you to build your own brand and develop a unique identity in the industry. You can establish your reputation, attract your target market, and differentiate yourself from competitors based on your style, techniques, and customer service.


4. Responsibilities and Challenges

Running a business involves various responsibilities, such as managing finances, marketing, client bookings, and administrative tasks. It requires strong organizational skills, a business mindset, and the ability to handle the challenges and uncertainties that come with entrepreneurship.


5. Risk Analysis

Starting your own business carries with it financial risks and the risk of business failure, which is something that needs to be considered and planned for.


6. Personal Work-Life Balance

Being a business owner often involves longer working hours and a larger commitment, which may impact your personal and family life.


7. Growth and Learning Curve

Starting a business involves a steep learning curve, with knowledge needed in areas like legal requirements, accounting, and business management.


8. Networking Opportunities

Owning a business offers the opportunity to connect with a diverse range of other business owners and industry professionals.


Working for a Permanent Makeup Studio:

1. Established Infrastructure and Support

Working for a permanent makeup studio provides you with an existing infrastructure, established client base, and support systems. You may benefit from the studio’s reputation, marketing efforts, and administrative support, allowing you to focus primarily on providing services.


2. Learning Opportunities

Working in a studio environment can offer valuable learning opportunities, as you may have the chance to collaborate with experienced artists, observe different techniques, and gain insights into the operations of a successful business. This can enhance your skills and professional development.


3. Less Administrative Burden

By working for a studio, you can avoid the administrative tasks and responsibilities associated with running a business. The studio may handle client bookings, marketing, supplies, and other operational aspects, allowing you to focus more on your craft.


4. Limited Independence

Working for a studio means adhering to their policies, pricing structures, and protocols. You may have less control over certain aspects of your work, such as choosing clients or setting prices. It’s important to consider whether this aligns with your professional goals and preferences.


5. Job Stability

A position within a studio might provide more stability and a consistent income, especially compared to the potential fluctuations in income when running your own business.


6. Networking Opportunities

Working in a studio may provide you with immediate access to a network of established professionals within your specific field.


PMU Career Decisions: Business or Studio

Ultimately, the decision between starting your own business or working for a studio depends on your aspirations, personality, financial situation, and level of entrepreneurial drive. Some professionals may prefer the autonomy and potential rewards of starting their own business, while others may value the stability, support, and learning opportunities provided by working for an established studio. Consider your long-term goals and weigh the pros and cons before making a decision. Don’t hesitate to seek advice from industry professionals or a business mentor as you navigate this decision.


Remember, there’s no right or wrong choice—only what’s best for you and your specific circumstances. Embrace the journey and make the most of the opportunities ahead, regardless of the path you choose!


Looking to Get Trained as a PMU Artist?

Whether you’re considering starting your own business or working for a studio, your first step is getting trained as a Permanent Makeup (PMU) artist. High-quality training is essential for success in the beauty industry. Not only will you learn the necessary techniques, but you’ll also gain invaluable insights into the business side of things.


If you’re serious about becoming a PMU artist, I’d love to chat with you. I offer both practical training and apprenticeship to help you start your career on the right foot. We can discuss your aspirations, answer any questions you may have, and even provide guidance on your decision between opening your own studio or working for an existing one.


Setting up a time to chat is simple. Please click here and scroll to the bottom to schedule a time. Let’s take the first step towards your exciting new career together!


I look forward to hearing from you and helping you achieve your career goals in the world of permanent makeup.