July 19, 2023 • New Artist

Launching a Successful Permanent Makeup Business: Step-by-Step Guide

Launching your own permanent makeup business is an exciting and rewarding venture. However, it requires careful planning, dedication, and constant effort. Let’s walk you through the key steps involved:


1. Acquire Training and Certification

Your journey begins with gaining the necessary training and certification in permanent makeup techniques. A reputable training program is vital for mastering the craft and understanding safety protocols. Additionally, you’ll need to obtain the required certifications or licenses as per your local jurisdiction regulations. Looking for training and a certificate? Click here to learn more about our training program.

2. Hone Your Skills and Build Your Portfolio

Refine your skills through hands-on practice. You can offer services to friends, family, or volunteers to build a robust portfolio. Consistently improving your techniques and staying abreast of industry trends is critical to your success.

3. Draft a Comprehensive Business Plan

Your business plan acts as a roadmap. It should outline your business objectives, target market, pricing structure, marketing strategies, and financial projections. This document will help guide your decisions and steer your business in the right direction. For more on building a business plan, click here.

4. Lay Your Legal and Financial Foundation

Determine your business’s legal structure—will you operate as a sole proprietorship, a partnership, or a limited liability company (LLC)? Register your business name, procure necessary permits or licenses, and open a separate bank account for business-related transactions.

5. Set Up Your Professional Workspace

A professional workspace, compliant with health and safety regulations, is fundamental. Equip your workspace with the necessary tools, equipment, and supplies. Keep in mind that certain locations may have specific regulations regarding cleanliness and sterilization.

6. Identify Your Services and Set Your Pricing

Decide on the range of services you’ll provide, which could include microblading, ombre brows, lip blush, eyeliner, among others. Competitive pricing should reflect your expertise level, geographic location, and market demand.

7. Devise an Effective Marketing Strategy

Promote your business through a well-thought-out marketing strategy. Having a professional website and active social media profiles increases your visibility. Showcasing your portfolio, sharing before-and-after photos, and engaging potential clients with educational content and testimonials are effective ways to attract attention. Collaborations with beauty professionals or participation in local events can also help raise your profile.

8. Prioritize Customer Service

Exceptional customer service helps build a loyal client base. Listen to your clients’ needs, provide clear instructions for pre- and post-treatment care, and strive for their satisfaction. Encourage client reviews and referrals to broaden your reach.

9. Stay Current and Continue Learning

The permanent makeup industry is dynamic, with new techniques and trends emerging regularly. Stay updated through ongoing education and training, workshops, conferences, and seminars. Networking with industry peers can also provide valuable insights.


Starting your permanent makeup business is a journey that requires careful planning and compliance with regulations. Prioritizing client safety and maintaining high professional standards are paramount. With determination and persistence, you can create a thriving business in this exciting field!